Sophia Theo Photography (“we”, “our”, “us”) operates the website www.sophiatheoweddings.com.

This Privacy Policy explains what personal data we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR).

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1. Personal data we collect

We may collect the following personal data when you interact with our website or contact forms:

• Full name

• Email address

• Phone number

• Wedding information (date, location, number of guests, specific details)

• Any message you submit through our forms

• IP address and browser/device information

• Website usage and browsing behaviour (via cookies)

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2. How we collect your data

Your data may be collected through:

• Contact forms provided by Pixieset

• Cookies and similar technologies

• Analytics tools (e.g., Google Analytics)

• Advertising tools (Meta Pixel for Facebook/Instagram ads)

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3. Purpose of the processing

We use your data to:

• Respond to enquiries and provide wedding photography proposals

• Communicate with you regarding our services

• Improve the website and analyse user behaviour

• Run and measure advertising campaigns

• Comply with legal obligations

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4. Legal basis for processing (GDPR)

We process your data based on:

• Your explicit consent (when submitting a form)

• Legitimate interest (analytics and marketing of our own services)

• Performance of a contract (when you book our services)

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5. Sharing of your data

We may share your data with trusted service providers necessary to run our business:

• Pixieset (website hosting)

• Google Analytics (analytics)

• Meta Platforms Inc. (Meta Pixel for advertising)

• Email service providers

We never sell your data.

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6. International transfers

Some service providers (such as Meta or Google) may process data outside the EU.

These transfers are protected by Standard Contractual Clauses (SCCs) approved by the European Commission.

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7. Data retention

We retain your data for:

• Contact form submissions: 24 months

• Client data: as long as necessary to fulfil the contract

• Cookies: according to your browser’s settings

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8. Your rights

You have the right to:

• Access your data

• Correct your data

• Request deletion

• Restrict processing

• Object to processing

• Request data portability

You can exercise these rights by contacting us at:

hello.sophiatheoweddings@gmail.com

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9. Security

We implement technical and organisational measures to protect your data from unauthorised access, loss or misuse.

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10. Contact

If you have any questions regarding this Privacy Policy, please contact us at:

hello.sophiatheoweddings@gmail.com